The Procter and Gamble Company Launches New Teeth-Whitening Product, ARC Teeth Whitening Pen and ARC Blue Light Teeth Whitening Kit (2024)

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04:00:02 2024-02-16 pm EST
5-day change 1st Jan Change
157.5 USD +0.32% The Procter and Gamble Company Launches New Teeth-Whitening Product, ARC Teeth Whitening Pen and ARC Blue Light Teeth Whitening Kit (1) +0.06% +7.49%
Feb. 12 Unilever CEO says investor Peltz backs strategic changes RE
Feb. 12 Unilever CEO pursuing strategic shift with Peltz's backing RE

The Procter & Gamble Company is rolling out a teeth-whitening applicator that looks like a pen and works to remove surface stains on your teeth kind of like Tide to Go Stain Remover works on clothes. The Cincinnati-based maker of consumer goods such as the ARC Teeth Whitening Pen stated that the precision applicator is designed to brighten smiles for people in a rush. The ingredients include the bleaching agent hydrogen peroxide as well as the teeth whitener sodium hydroxide, the anti-tartar agent disodium pyrophosphate, the thickening agents carbomer and glycernin, the artifical sweetener sucralose and unspecified flavor. The whitening gel is dispensed through a brush by removing the cap and twisting the bottom of the pen clockwise. Users are instructed to apply a thin layer to the teeth while avoiding the gums. P&G recommends using the ARC pen twice a day for 2 weeks and refraining from eating or drinking for 1 hour after application. The 0.13-ounce ARC Teeth Whitening Pen sells for about $20 at Target stores nationwide, on Target.com and at ARCSmile.com. Other products recently launched by P&G include the ARC Blue Light Teeth Whitening Kit. It includes thin, flexible ARC whitening strips that deliver hydrogen peroxide-infused gel to teeth. Then, the ARC Blue Light helps weaken yellow stains below the surface of tooth enamel so the peroxide whitens even better. P&G claims the ARC Blue Light Teeth Whitening Kit costing $45 provides noticeable whitening within 3 consecutive days of 30-minute use and professional-level whitening results after use of the full 14-treatment kit.

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The Procter and Gamble Company Launches New Teeth-Whitening Product, ARC Teeth Whitening Pen and ARC Blue Light Teeth Whitening Kit (5)

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Company Profile

Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:- care and hygiene products (38.3%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;- home care and laundry products (34.6%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);- beauty products (18.3%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);- shaving products (7.8%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);- other (1%).

Sector

Personal Products

Calendar

2024-02-22 - Consumer Analyst Group of New York Conference

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Trading Rating

Investor Rating

ESG Refinitiv

C-

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Analysts' Consensus

Sell

The Procter and Gamble Company Launches New Teeth-Whitening Product, ARC Teeth Whitening Pen and ARC Blue Light Teeth Whitening Kit (6)

Buy

Mean consensus

OUTPERFORM

Number of Analysts

27

Last Close Price

157.5USD

Average target price

167.8USD

Spread / Average Target

+6.52%

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EPS Revisions

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Quarterly earnings - Rate of surprise

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The Procter and Gamble Company Launches New Teeth-Whitening Product, ARC Teeth Whitening Pen and ARC Blue Light Teeth Whitening Kit (17)

The Procter and Gamble Company Launches New Teeth-Whitening Product, ARC Teeth Whitening Pen and ARC Blue Light Teeth Whitening Kit (2024)

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